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Thread: 基本面分析零售销售(Retail Sale)

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    Default 基本面分析零售销售(Retail Sale)

    零售销售(Retail Sale),其实是零售销售数额的统计汇总,包括所有主要从事零售业务的商店以现金或信用形式销售的商品价值总额。服务业所发生的费用不包括在零售销售中。

    零售数据对于判定一国的经济现状和前景具有重要指导作用,因为零售销售直接反映出消费者支出的增减变化。在西方发达国家,消费者支出通常占到国民经济的一半以上,像美国、英国等国,这一比例可以占到三分之二。

    在美国,商务部统计局每个月进行一次全国性零售业抽样调查,其调查对象为各种型态和规模的零售商(均为商务部登记有案的公司)。因为零售业涉及范围太广,因而采取随机抽样的方式进行调查,以取得较具代表性的数据资料。耐用消费品方面的零售商包括汽车零售商、超级市场、药品和酒类经销商等。由于服务业的数据很难搜集、计算,所以将其排除在外,但服务业亦属于消费支出中重要的一环,其消费增减可以从个人消费支出(包括商品零售和服务)这一数据中得出结果。

    在西方国家,汽车销售构成了零售销售中最大的份额,一般能够占到25%,因而在公布零售销售的同时,还会公布一个剔除汽车销售的零售数据。此外,由于食品和能源销售受季节影响较大,有时也将食品和能源剔除,再发布一个核心零售销售。

    一国零售销售的提升,代表该国消费支出的增加,经济情况好转,利率可能会被调高,对该国货币有利,反之如果零售销售下降,则代表景气趋缓或不佳,利率可能调降,对该国货币偏向利空。

    在美国,通常在每月11-14日公布前一个月的零售销售数据。

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    Default

    基本面分析最重要的是哪几方面啊?

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